Recent years have seen a substantial decline in the number of vacancies for graduates, and a corresponding increase in the number of graduates searching for employment not necessarily in their chosen field. Suggests that one approach to facilitate students in obtaining their desired employment may be application of the marketing concept. However, such an approach is predicated on also satisfying employer needs; not easy if their needs have not been taken into consideration. 21
At the same time, Penn Corp. named Paul Patsis, chairman and CEO of Marketing One, to fill the same position at United Life while retaining his duties at Marketing One. Patsis will continue to work out of Portland. 8
"There is a very good fit between the two companies," Patsis said in a written statement. Marketing One has expertise in promoting investment products and United Life has a strong collection of such products, he said. 8
Recently this old management approach has been put to the test in many companies, as the economy weakened and sales began to slump. Marketing managers had to get more creative, or convince management that slashing marketing budgets across the board was not the best course of action. The results in some cases were a surprise to the geniuses who thought they could save their way to profitability, thanks to what were thought to be bloated marketing budgets. 44
Planning and readying are crucial in business. Employment the downtime to strategize ends for the next geezerhoods. Prepare a marketing run and set up it early in January. Develop new or additional ways to increase your sales and productiveness. Look for opportunities to diversify your client base. What can you do or implement now to set your business for the next seasonal slump? 23
Today in many branches expenses for marketing and communications, especially where brands play an important role, lie at 10 to 15% of sales. When monetary brand equity is established and it is known which contribution the brand has made to the corporate success the person responsible is not only in charge of a cost center but fulfils an important prerequisite for expanding brand management into a strategically significant profit center and can thus utilize the brand in a value-added manner and optimize investments. Platitudes or desired attitudes such as an increase in desirability or awareness are not very meaningful in times where a brand is often the decisive success factor. It is only going to get informative if those in charge of the brand are able to decisively answer the question if an increase in monetary brand equity has been achieved. 49
Spathas said Marketing One intends to increasingly emphasize marketing and wholesaling, which has led to the hiring of six new regional wholesalers. The company is developing agreements with insurance companies besides United Life to represent their products in banks. One agreement has already been signed with insurer Jefferson-Pilot Corp. 8
At the same time, Marketing One has decided to outsource some processing functions previously performed within its network of broker dealers. Those changes will lead to layoffs of 20 people. 8
Coen's 2001 callout contains only a 1% increase in ad revenues for NBC, CBS, ABC and Fox, a ratio that was subsequently disputed by CBS EVP-planning and research David Poltrack, who projects a 7% advance in 2001. Poltrack's prediction came with one major caveat: no substantial problems stemming from a potential strike by writers that could impact next year's lineups. 2
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